VIMTO RTD stills in FB 250ml was launched in 1988 and in 2002 Vimto pet sports Cap was launched.
This portfolio takes its strength from the Mother Brand VIMTO Cordial and benefits from the brand equity.
- In 2011 the pet sports cap bottle shape was changed from rectangular to round bottle to increase production efficiencies and meet the market demand.
- In 2011, this initiative was supported by an animated TVC on kids cartoon channel communicating the shape change to the new bottle
- In 2012 a functional animated TVC was developed targeting kids, along with below the line communication and was aired on the cartoon network