VIMTO Fizzy was first launched in 1973 in the UK and it was imported to the region to be one of the first brands available in the local market as a carbonated fruit drink, VIMTO Fizzy is a contemporary version of VIMTO cordial in a modern format offering. It is made from the original recipe of VIMTO cordial with a fizz.
In 2008 VIMTO Carbonated was re-launched, targeting young Arab females. An opportunity was identified to target a segment that no other CSD paid attention to, allowing us to carve out a niche for the brand in a cluttered advertised category.
In May 2009, VIMTO launched the “Friends Forever” campaign, In 2011 Phase 2 of the “Friends Forever” campaign was launched with 2 TV executions, outdoor, POSM and limited Internet activity.
In 2012 a functional differentiation campaign was launched to create awareness and product understanding of “Sparkling Fruit Drink”
In 2014 we launched Vimto 330ml in a glass bottle and a family size of 2.25ml
In 2016 we lunched “we’ve changed” campaign which focuses on the new look on the 250ml can